Nestled in the heart of Bandar Mahkota Cheras (BMC), BMC Mall has undergone a spectacular metamorphosis, propelling itself to the forefront of the local shopping scene. At the epicenter of this transformation lies the strategic marketing brilliance of Vornex Media Sdn Bhd. This article delves deeper into the meticulous steps taken by Vornex Media to elevate BMC Mall’s tenancy occupancy, escalate foot traffic, and curate an unparalleled shopping experience.
1. Revolutionizing Social Media Interaction:
- Content Calendar Precision: Vornex Media developed a meticulously planned content calendar, ensuring a consistent stream of engaging posts and videos. This not only kept the community informed about ongoing promotions and events but also generated excitement and anticipation.
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- Influencer Collaborations: Leveraging the reach of local influencers, Vornex Media orchestrated strategic collaborations, amplifying BMC Mall’s visibility across various demographics. These partnerships added an authentic touch to the mall’s online presence, fostering a sense of community connection.
2. Elevating Mall Decor for Immersive Experiences:
Beyond the digital realm, Vornex Media focused on transforming the physical ambiance of BMC Mall. Recognizing the importance of creating memorable experiences, the team curated captivating seasonal decorations that enveloped the mall in a festive and family-friendly atmosphere.
3. Offline Extravaganzas:
Going beyond traditional marketing, Vornex Media organized offline events and workshops that seamlessly integrated with BMC Mall’s online presence.
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- Brand Activation Workshops: Collaborative workshops with tenants and local businesses not only improved branding exposure but also created a platform for interactive community engagement. These workshops were meticulously documented and shared on social media platforms, extending their impact beyond the event itself.
- Community-Centric Campaigns: Vornex Media designed campaigns that directly involved the community, encouraging participation and fostering a sense of ownership. These offline initiatives, coupled with robust online coverage, generated a buzz that resonated throughout BMC and its surrounding areas.
Seasonal Themes and Events: Creating Unforgettable Experiences
Themed Decor during Festivals: BMC Mall, under the expert guidance of Vornex Media, transforms into a captivating wonderland during festive seasons. From Diwali’s vibrant lights to Christmas’ festive charm, the mall’s themed decorations immerse visitors in the spirit of each celebration. These visually appealing setups create a warm and inviting ambiance, enticing shoppers to explore and indulge in the seasonal festivities.
The Result: A Hub for Family Outings and Social Gatherings
Innovative Events for Every Occasion:
- Children Modelling Competitions:
- BMC Mall plays host to exciting and inclusive events like Children’s Modelling Competitions. These events not only showcase the talents of the younger generation but also create an entertaining and supportive environment for families.
- Seasonal Market/Bazaar:
- Vornex Media orchestrates seasonal markets and bazaars, bringing together local vendors and artisans to showcase their products. These events contribute to the local economy while providing shoppers with unique and diverse shopping experiences.
- Art & Craft Workshops:
- Elevating the mall experience beyond shopping, art and craft workshops provide a creative space for visitors of all ages. These hands-on activities not only entertain but also contribute to the development of artistic skills, fostering a sense of accomplishment.
- Health Screening & Blood Donation Event:
- In a commitment to community well-being, BMC Mall hosts health screening and blood donation events. This not only encourages visitors to prioritize their health but also emphasize the mall’s dedication to social responsibility.
- Charity Run:
- Vornex Media actively engages the community in charitable initiatives, such as organizing charity runs. These events not only promote a healthy lifestyle but also raise awareness and funds for noble causes, strengthening the bond between the mall and its patrons.
Through these diverse events, BMC Mall has evolved into more than just a shopping destination—it has become a hub for family outings and social gatherings. Families are drawn to the mall not just for its retail offerings but for the immersive experiences and memories created during these events. Vornex Media’s strategic planning ensures that each visit to BMC Mall is a unique and memorable adventure, fostering a sense of community and loyalty among its visitors.
In conclusion, the seasonal themes and events curated by Vornex Media contribute significantly to BMC Mall’s success story, creating a multifaceted space that caters to the diverse interests and needs of the community. The mall has transcended its role as a retail centre, becoming a vibrant community hub where people come together to celebrate, learn, and support each other.
Vornex Media's Impact: Since the initiation of this groundbreaking collaboration in 2023, the results have surpassed all expectations
- Tenancy Occupancy Soars by 9.5%: BMC Mall witnessed a remarkable 9.5% surge in tenancy occupancy by December 31, 2023. This growth is attributed to the strategic marketing efforts, attracting a diverse array of tenants such as Jaya Grocer, Hanks, Zus Coffee, HWC Coffee, Bungkus Raw Raw, Health Lane Family Pharmacy, Bake With Yen MIXUE, and many more.
- Foot Traffic Skyrockets by Approximately 6%: The innovative marketing strategies implemented by Vornex Media translated into a substantial increase in foot traffic, estimated at around 20%. This surge is a testament to the heightened community interest in BMC Mall, drawn by the engaging events, immersive experiences, and overall enhanced shopping environment.
